From the blog
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Every Tool We Run On, and What It Costs
Twenty-six tools, eight live workflows, a reel studio we built ourselves and about A$245 a month. The whole SpareHand AI stack with real numbers, including the two costs that aren't in that figure.
The Customer Messaged. Nobody Saw It.
Seven places a customer can raise their hand, and none of them is the list you work from. What missed enquiries actually cost, and the twenty-minute check that tells you your own number.
What We Learned Wiring Facebook and Instagram Into Our CRM
Meta has two webhook subscriptions and only tells you about one. What actually went wrong connecting Facebook comments, Instagram DMs and lead ads to our CRM, and the green ticks that hid it.
What We Learned Wiring Up an AI Receptionist
What actually went wrong building an AI phone receptionist: Twilio’s trial-tier trap, a missed ElevenLabs webhook setting, and a CRM schema that moved under us.
What Are Claude Skills? A Plain-English Guide for Business Owners
If you’ve heard AI companies mention "Skills" and wondered what that actually means for your business, here’s the plain-English version. No engineering background required.